Licona Insurance has been a family owned and operated insurance agency. The company was founded in 1967 by Jesus Licona with a belief that insurance was more about just premiums; it was about people.

Raised in the industry, it was only natural that Mr. Licona’s two sons follow in his footsteps. While Mr. Licona has since retired, his sons continue to run the business now with over 20 years experience in the industry each.

Today, Licona Insurance offices can be found around Texas. The company is still owned and operated by family and is more devoted than ever to putting people before premiums.



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